Video has become the preferred medium for marketing teams to communicate with prospective customers online. Millions of videos are added to the internet each day and are making a huge impact on how people market their businesses online.
Five reasons why you should add video to your marketing strategy.
1) VIDEOS ARE FUN AND INFORMATIVECreating videos helps keep people engaging with your brand. Showcase the key features of your product while also sharing your brand personality. Try to give people the information they need as quickly as you can, while also keeping it interesting.
2) THEY KEEP YOUR AUDIENCE INTERESTED
People no longer want to read pages of text. A video gives you the power to visually showcase your product or service and explain subjects in half the time. Captivate your audience, so they continue to watch and learn about your company. The more engaging your video, the more chance you have to pull them into your marketing environment and hopefully encourage them to make a purchase or decision.
3) IT'S EASY TO PERSUADE PEOPLE WITH VIDEO
Anyone can write down the reasons why someone should buy your product but what better way than to actually see your product in action. A video is your opportunity to truly show off everything your product can do.
4) THEY GIVE YOU POWER TO REACH ANYONE
People now expect to be able to access any content, anywhere, and on any device. Make sure your video is available to them no matter where they are. Create a company YouTube channel and post quick informational videos. Add videos to your website. Having videos on multiple platforms like Facebook will help ensure that you can reach people anywhere.
5) DECISION MAKERS DON'T HAVE TIME TO READ LOTS OF TEXT
Decision makers in most companies do not have time to sift through many pages on a website. They want the important information put in front of them in under three minutes. Video gets your point across quickly and engages potential customers who otherwise may not have taken the time to call or make an appointment.
You may be a little wary about creating a video for your company but we're here to help!
Your videos don’t need to be perfect, they just need to deliver your message to the right audience at the right time.
Online video users are expected to double to 1.5 billion in 2016. (Source)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Source)
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Source)
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. (Source)
92 percent of mobile video viewers share videos with others.